Recently, I had the opportunity to have dinner with, “The World’s Best Negotiator”, Herb Cohen. He is the subject matter expert in Negotiation Skills, brought in by both the Carter and Reagan administrations to help advise on some of the most tension-fraught negotiations both nationally and intentionally over the past 30 years. Some of those include the skyjacking of TWA Flight 847, and the seizure of the Achille Lauro.
More recently, his input and advice has been sought by the White House on a myriad of problems such as The Gulf Crisis, the seizure of the Japanese Embassy in Lima, Peru and, the Camp David Mideast peace talks.
Cohen is also credited with coining the terms most of us use in our everyday lives; “Win-Win, “Win- Lose”, and “Lose- Lose”.
While having dinner with Herb, I felt as if I was having dinner with a dear Uncle. Cohen, mild-mannered and very funny, told his stories with such color that he left me feeling as if I wanted to ask him to tell his stories over and over again.
Cohen’s latest book, Negotiate This, By Caring, But Not T-H-A-T Much reads the same way he tells his stories, which makes the book easily understood with a lot of invaluable information when it comes to negotiating skills.
Cohen will be appearing in New Jersey on Thursday, September 18th, as the keynote speaker for
Move Ahead 1, which produces sales, marketing, leadership and professional business development seminars. I highly recommend sales managers looking for employee training development or anyone looking for business management skills training, get tickets for this event. It’s sure to be “Win-Win” for anyone from top-level executives to sales and management not to mention anyone who needs to work on their negotiation skills with their children. Cohen says they are actually the world’s best negotiators!
Take a listen to his Podcast. You’ll be sure to enjoy it.


