If Herb Cohen was a chef instead of a world-renown bestselling author and master negotiation skills trainer, I’m convinced he’d be one of the Food Network’s top personalities. I doubt if he has the culinary skills of Emeril, and Lord knows he doesn’t have the looks or allure of Rachel Ray. In fact, I have no idea if he knows how to season food, what temperature to cook at, or even the right ingredients to use. But I know he’d be in a primetime slot.
Why?
Simple—Because he knows how to sell it, baby. All you have to do is read his book, “Negotiate This! By Caring, But Not T-H-A-T Much” (Warner Hardcover, September, 2003) to know that much. Heck, this guy could sell a box of frozen fish to an Eskimo. (Ring Dings in a French bakery? Hamburgers to a vegetarian? You get the idea….)
And you know why he’s so damn good? Because—admittedly—he cares, But Not T-H-A-T Much.
It’s a compelling strategy worth learning…and relearning. And then learning again. It’s creative problem solving at the highest level.
Throughout the book Herb reveals details regarding his 30-plus years of being intimately involved in the mediation process of some of the world’s headline dramas, from hostile takeovers to hostage negotiations. He recounts colorful stories from the war rooms of some of the world’s largest Fortune 500 companies. And along the way he delivers what you picked up the book for in the first place — technical negotiation techniques geared towards the achievement of your business and personal negotiating goals.
Think you can learn something from this guy? Well, here’s your chance! Take some action right now and purchase a ticket for Herb’s only area appearance in Piscataway, New Jersey, on September 18, 2008. MoveAhead1, New Jersey’s premiere sales, marketing, leadership and professional business development promoters, will host him.
If your professional life involves any type of negotiations (and what professional life doesn’t?) and you choose not to attend this event, sorry, but you’re crazy. This is an once-in-a-lifetime opportunity to learn from…well, the guy that literally ‘wrote the book’ on persuasion techniques and the mediation process. If you’re not there you’ll be missed…But Not T-H-A-T Much!
Carpe Diem!
See you back here in a couple weeks.
