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	<title>Comments on: You Gotta Be In It to Win It</title>
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	<link>http://moveahead1.wordpress.com/2008/06/16/you-gotta-be-in-it-to-win-it-2/</link>
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	<lastBuildDate>Thu, 18 Dec 2008 16:14:12 +0000</lastBuildDate>
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		<title>By: Move Ahead 1</title>
		<link>http://moveahead1.wordpress.com/2008/06/16/you-gotta-be-in-it-to-win-it-2/#comment-37</link>
		<dc:creator>Move Ahead 1</dc:creator>
		<pubDate>Fri, 18 Jul 2008 19:45:05 +0000</pubDate>
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		<description>Great comment Coach.  Follow-up is the key component to successful ROI and must be put into place prior to  exhibiting at the event or expo.</description>
		<content:encoded><![CDATA[<p>Great comment Coach.  Follow-up is the key component to successful ROI and must be put into place prior to  exhibiting at the event or expo.</p>
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		<title>By: The Coach</title>
		<link>http://moveahead1.wordpress.com/2008/06/16/you-gotta-be-in-it-to-win-it-2/#comment-36</link>
		<dc:creator>The Coach</dc:creator>
		<pubDate>Fri, 18 Jul 2008 17:28:16 +0000</pubDate>
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		<description>Good summary but you left out the most important aspect of working a trade show or business expo - i.e. namely the post event follow-up. 70% of most leads gathered at an event are not followed up properly either from a timely or qualitative aspect. This is truly where the rubber meets the road in terms of a return on investment. The follow-up system needs to be in place before they attend the event. Feel free to attend one of my workshops on this subject to learn more.</description>
		<content:encoded><![CDATA[<p>Good summary but you left out the most important aspect of working a trade show or business expo &#8211; i.e. namely the post event follow-up. 70% of most leads gathered at an event are not followed up properly either from a timely or qualitative aspect. This is truly where the rubber meets the road in terms of a return on investment. The follow-up system needs to be in place before they attend the event. Feel free to attend one of my workshops on this subject to learn more.</p>
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		<title>By: DeepAndMeaningful</title>
		<link>http://moveahead1.wordpress.com/2008/06/16/you-gotta-be-in-it-to-win-it-2/#comment-33</link>
		<dc:creator>DeepAndMeaningful</dc:creator>
		<pubDate>Wed, 25 Jun 2008 15:16:07 +0000</pubDate>
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		<description>Very very nice article i realy enjoyed it</description>
		<content:encoded><![CDATA[<p>Very very nice article i realy enjoyed it</p>
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