“Just Sell, Baby!”

Love him or hate him, Al Davis, the maverick owner of the NFL’s Oakland Raiders football team, guides his beloved franchise from the premise of three simple words:
“Just Win, Baby!”
And more often than not, for the past 35 years—recent times notwithstanding—that’s exactly what the Raiders did.
Can Al’s little aphorism be applied to jumpstarting a business? [...]

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